The first time I art-directed a photo-shoot
My first job in advertising was for a French Creative Director named Michel Delacroix. He had launched a string of successful agencies in Paris (all named after fruits Mandarine, Pamplemousse) and was making a move on New York City. My book was terrible, but I was a native French speaker, so he gave me a break...
His instructions were pretty clear.
Be there on time and shut up.
Michel explained that the campaign was mature, and the models were A-list, and that everything was sorted, and all knew exactly what to do, so all I had to do was drink espresso with the client and not say anything.
It was exciting. I may have asked a few questions, but it all came out well in the end:-)
Man, that was a long time ago…