- Unified approach Guided programme manager, established and communicated a coherent program-wide ‘tube map’ to provide clear direction across diverse work-streams.
- Strategic guidance Led the team through a strategic consensus and a four-phase ‘double-diamond’ design process, ensuring structured and productive progression.
- From insights to initiatives Enabled the design team to evolve user research insights into tangible initiatives and prototypes through guided application of a robust framework.
The challenge
Navigating through a scenario where talented professionals were siloed in their expertise and lacked a coherent, uniting framework and strategy, especially amidst the divergent work-streams of IT, data, policy, and design. The notable absence of an organized process to morph insights into actionable initiatives further complicated the journey from research to delivery.
The role I played
As the Service Design Lead, I became the connective tissue that unified diverse professional minds, acting as a strategic advisor, influencer, mentor, and hands-on guide across all facets of the design and development process.
How I did it
I employed a multifaceted approach, intertwining strategic leadership with hands-on mentoring and knowledge transfer. By implementing a clear, communicated strategy through a ‘tube map’ and guiding through a methodical ‘double-diamond’ design process, I ensured the journey from divergent ideas to converged, actionable prototypes and MVP was coherent and strategic.
My delivery activities
- Service design process
- Coaching
- Mentoring
- Stakeholder management
- User research
- Contextual analysis
- Shadowing farmers
- GDS Prototype kit
Can I help you solve a similar problem? dug@goodlookslikethis.com