How not to personalise

I had to pop this one in here. I know it's pedantic and errors can happen to anybody but this guy actually tried to sell his personalisation expertise with this note...

Hi Dug,

I came across your profile as we are both connected to [COMMON FIRST LEVEL CONNECTION] and I thought I would introduce myself. My name is Picard and I work for Inversaly; and I am a Cross Device and media Personalisation Specialist.

It's a simple & powerful idea - Individually personalised media.

If you would like to see any case studies on how our platform can drive ROI, or any part of the above for [COMPANY NAME] please let me know and I would be happy to share them.

Thanks,
Picard

Here's hoping all of us at <$companyName$> do well in <$currentYear$>;-)