Content strategy template
I love this graphic from a talk by Meghan Casey at ‘Digimarcon Canada’
(see also CMI website for further detailed explanation)
A lot of my clients and workshop attendees tell me that they don’t have a clear idea of what they hope to accomplish with their content. Or if they do have a clear idea, it’s not written down. Sound familiar?
Really elegant way of focusing team efforts around content marketing initiatives. Not having a clear idea is about not exploring the problem methodically enough which is always a great place to start:-)
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