Content strategy template

Love this graphic from a talk by Meghan Casey at ‘Digimarcon Canada’

A lot of my clients and workshop attendees tell me that they don’t have a clear idea of what they hope to accomplish with their content. Or if they do have a clear idea, it’s not written down. Sound familiar?

Really elegant way of focusing team efforts around content marketing initiatives. Not having a clear idea is about not exploring the problem methodically enough which is always a great place to start:-)