Project situation
This is one of those projects where things went strangely (starting in the wrong place, most of the work was done at 3am) but ended up with fabulous results. The challenge from the client was how to promote the uptake by their customers’ employees of company pensions.
Our approach was to analyse the market and consumer base, identify the most useful insights and then turn those insights into proposed experiences that would deliver the required uptake.
Action and outcomes
I was the creative director leading the pitch. I worked with planners and researchers, created the concepts and their UX then briefed Ul a Visual designer. I was running a young agency and pitching against a top-5 creative powerhouse so was super desperate to impress. On the day the client preferred our work, so happy team:-)
Activities
- Lead pitch
- Define strategy
- Creative direction
- Sketching, UX concepts and interactions
- Present to client
Can I help you solve a similar problem? dug@goodlookslikethis.com