How not to personalise
I had to pop this one in here. I know it's pedantic and errors can happen to anybody but this guy actually tried to sell his personalisation expertise with this note...
I came across your profile as we are both connected to [COMMON FIRST LEVEL CONNECTION] and I thought I would introduce myself. My name is Picard and I work for Inversaly; and I am a Cross Device and media Personalisation Specialist.
It's a simple & powerful idea - Individually personalised media.
If you would like to see any case studies on how our platform can drive ROI, or any part of the above for [COMPANY NAME] please let me know and I would be happy to share them.
Here's hoping all of us at <$companyName$> do well in <$currentYear$>;-)