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Inpharmatica Ltd: GPCR SARfari database

Redesign rebrand and restructure the bioinformatics extranet application GPCR SARfari. From the application's current owner's website:

SARfari is an integrated chemogenomics workbench focussed on GPCRs. The system incorporates and links GPCR sequence, structure, compounds and screening data

Dug lead a team of scientists, programmers and marketers through a complete user experience architecture process resulting in an entirely new product experience.

Sarfari dashboard screen

The UI grew out of a rapid development requirement where user needs assessment, paper sketching and HTML prototyping and visual design happened very quickly as the client needed to be ready for an event.

binding_sites.png

The database is designed (among many things) to promote the serendipitous discovery of compounds from a seemingly infinite number of combinations. Dug was inspired by the mobiles of Alexander Calder.

gpcr.jpg

The juxtaposition of random three-dimensional position with the seemingly unique shapes seemed a strong metaphor for the interaction of the genome scientist with the SARfari product.

GPCR_B.jpg

GPCR_A.jpg



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This page contains a single entry by Dug Falby published on January 11, 2011 8:40 PM.

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